:root{--canvas:#F6F5F1;--ink:#191919;--accent:#7057F5;--accent-d:#5941D0;--lav:#ECE8FC;--muted:#686660;--line:#D9D6CF;--shot:#ECE8E2;--max:1280px;--gut:80px;
--font:Arial,"Helvetica Neue",Helvetica,"Noto Sans Thai","Noto Sans SC","PingFang SC","Microsoft YaHei",sans-serif}
*{box-sizing:border-box}html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{margin:0;background:var(--canvas);color:var(--ink);font-family:var(--font);font-size:18px;line-height:1.5;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}a{color:inherit}
.wrap{width:min(var(--max),calc(100% - 2*var(--gut)));margin-inline:auto}
.skip{position:absolute;left:-999px;top:0;background:var(--ink);color:#fff;padding:10px 16px;z-index:99}.skip:focus{left:10px}
:focus-visible{outline:3px solid var(--ink);outline-offset:4px}
/* header */
.hd{position:relative;z-index:20}.hd .wrap{display:flex;align-items:center;height:100px;border-bottom:1px solid var(--line);gap:24px}
.logo{display:block;flex:none}.logo img{width:196px;height:42px;object-fit:contain;object-position:left center}
.nav{display:flex;gap:24px;margin:0 auto;font-size:15px}.nav a{text-decoration:none;padding:10px 2px}.nav a:hover,.nav a[aria-current]{color:var(--accent)}
.lng{font-size:12px;white-space:nowrap;color:var(--muted)}.lng a{text-decoration:none;color:var(--ink);padding:6px 1px}.lng a[aria-current]{color:var(--accent);font-weight:700}
.btn{display:inline-flex;align-items:center;justify-content:space-between;gap:24px;min-height:56px;padding:0 22px;border-radius:28px;background:var(--accent);color:#fff;text-decoration:none;font-weight:600;font-size:16px;transition:background .2s,transform .2s;white-space:nowrap}
.btn:hover{background:var(--accent-d)}.btn:active{transform:translateY(1px)}.btn .ar{font-size:23px;font-weight:400;line-height:1}
.hd .btn{min-width:170px;margin-left:34px}.cta-w{min-width:230px}
.mbtn{display:none;background:none;border:0;font:inherit;font-size:13px;color:var(--ink);align-items:center;gap:14px;padding:10px 0;cursor:pointer;margin-left:auto}
.mbtn i{display:block;width:18px;height:7px;border-top:1px solid;border-bottom:1px solid}
.drawer{position:fixed;inset:0;background:var(--canvas);z-index:50;display:none;flex-direction:column;padding:24px 22px 40px}
.drawer.open{display:flex}.drawer .top{display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid var(--line);padding-bottom:24px}
.drawer .top img{width:145px;height:32px;object-fit:contain;object-position:left}
.drawer nav{display:flex;flex-direction:column;margin:28px 0 auto}.drawer nav a{font-size:31px;text-decoration:none;padding:10px 0;border-bottom:1px solid var(--line)}
.drawer .btn{width:100%;margin-top:28px}.drawer .lng{margin-top:22px;font-size:14px}
/* type */
.lab{font-size:13px;font-weight:600;letter-spacing:.02em;color:var(--muted);text-transform:uppercase;margin:0}
h1,h2,h3{font-weight:400;margin:0}
.h1{font-size:clamp(38px,5.7vw,82px);line-height:1.07;letter-spacing:-.01em}
.h2{font-size:clamp(31px,3.5vw,50px);line-height:1.25}
.sub{font-size:20px;color:var(--muted);margin:14px 0 0;max-width:760px;line-height:1.25}
section{scroll-margin-top:20px}
/* home hero */
.hero{position:relative;height:700px;margin-top:2px}
.hero .img{position:absolute;right:0;top:0;height:100%;width:calc(50vw + 640px - 480px);max-width:880px}
.hero .img img{width:100%;height:100%;object-fit:cover}
.hero .txt{position:relative;z-index:1;padding-top:54px}
.hero .h1{font-size:clamp(46px,6.1vw,88px);line-height:1.07;margin-top:44px}
.hero .sub{font-size:19px;margin-top:40px;line-height:1.25}
.acts{display:flex;align-items:center;gap:44px;margin-top:40px;flex-wrap:wrap}
.lnk{font-size:16px;text-decoration:none}.lnk:hover{color:var(--accent)}
/* page hero */
.ph{padding-top:36px}.ph .h1{margin-top:44px}.ph .sub{margin-top:16px}
.ph .fig{margin-top:40px;aspect-ratio:1280/580;overflow:hidden}.ph .fig img{width:100%;height:100%;object-fit:cover}
/* sections */
.sec{padding-top:40px}.sec .h2{margin-top:30px}
.secgap{padding-top:66px}
/* numbered rows */
.rows{margin-top:30px;border-top:1px solid var(--line)}
.row{display:grid;grid-template-columns:86px minmax(0,1fr) 600px;align-items:start;padding:23px 0 28px;border-bottom:1px solid var(--line)}
.row .n{font-size:13px;font-weight:600;color:var(--accent);padding-top:6px}
.row h3{font-size:28px;line-height:1.25;padding-right:24px}
.row p{margin:0;font-size:18px;color:var(--muted);line-height:1.25}
/* case cards */
.grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:52px 28px;margin-top:26px}
.card{text-decoration:none;display:block}
.card .shot{background:var(--shot);border-radius:10px;aspect-ratio:626/430;overflow:hidden}
.card .shot img{width:100%;height:100%;object-fit:contain;transition:transform .2s}
.card:hover .shot img{transform:scale(1.015)}
.meta{display:flex;gap:16px;align-items:center;margin-top:18px}
.lb{flex:none;width:104px;height:62px;background:#fff;border-radius:6px;display:flex;align-items:center;justify-content:center;padding:10px 12px}
.lb img{width:100%;height:100%;object-fit:contain}
.meta h3{font-size:24px;font-weight:600;line-height:1.1}.meta span{display:block;font-size:13px;color:var(--muted);margin-top:6px}
.card:hover h3{color:var(--accent)}
.filters{display:flex;flex-wrap:wrap;gap:4px 18px;margin-top:62px;font-size:17px}
.filters button{background:none;border:0;padding:6px 0;font:inherit;color:var(--muted);cursor:pointer;border-bottom:1px solid transparent}
.filters button[aria-pressed=true]{color:var(--ink);border-color:var(--ink)}
.card[hidden]{display:none}.empty{color:var(--muted);margin-top:30px}
/* conversation block */
.conv .sub{margin-top:24px;max-width:none}.conv .btn{margin-top:40px}
/* cta band */
.band{position:relative;margin-top:96px;height:430px;background:var(--lav);overflow:hidden}
.band picture,.hero .img picture{position:absolute;inset:0;display:block}.band picture img,.hero .img picture img{width:100%;height:100%;object-fit:cover}
.band .wrap{position:relative;padding-top:52px}
.band h2{font-size:clamp(36px,4.6vw,66px);line-height:1.25}
.band .btn{margin-top:26px}.band .id{font-size:13px;color:var(--muted);margin-top:22px}
/* footer */
.ft{background:var(--ink);color:#EEECE7}.ft .wrap{display:grid;grid-template-columns:810px 1fr;padding:25px 0 18px;gap:0 30px;align-items:start}
.ft .flogo{width:160px;height:34px;object-fit:contain;object-position:left}
.ft nav{display:flex;gap:28px;font-size:14px;padding-top:12px}.ft nav a{text-decoration:none}.ft nav a:hover{color:#fff;text-decoration:underline}
.ft .tag{font-size:11px;color:#BDBBB5;margin:18px 0 0}.ft .cp{font-size:10px;color:#BDBBB5;margin:10px 0 0;grid-column:1}
/* insights list */
.arts{margin-top:40px;display:flex;flex-direction:column;gap:54px}
.art{display:grid;grid-template-columns:480px 1fr;gap:55px;text-decoration:none;align-items:start}
.art .im{aspect-ratio:480/286;overflow:hidden}.art .im img{width:100%;height:100%;object-fit:cover;transition:transform .2s}.art:hover .im img{transform:scale(1.015)}
.art .k{font-size:12px;color:var(--muted);margin-top:24px;display:block;letter-spacing:.02em}
.art h2{font-size:40px;line-height:1.2;margin-top:34px}.art p{font-size:18px;color:var(--muted);margin:22px 0 0}
.art .go{display:inline-block;font-size:15px;margin-top:48px}.art:hover .go{color:var(--accent)}
/* contact */
.cgrid{display:grid;grid-template-columns:570px 1fr;gap:40px;margin-top:40px}
.ccard{background:var(--lav);border-radius:16px;padding:48px 40px 40px;min-height:620px}
.ccard .lab{color:var(--ink)}.ccard .id{font-size:48px;margin:40px 0 0;line-height:1}
.ccard .qr{width:220px;height:220px;margin-top:22px;background:#fff}
.ccard .btn{width:400px;max-width:100%;margin-top:42px}.ccard small{display:block;font-size:12px;color:var(--muted);margin-top:22px}
.copy{background:none;border:1px solid var(--line);border-radius:20px;padding:8px 14px;font:inherit;font-size:13px;margin-top:16px;cursor:pointer}
.cimg{overflow:hidden;min-height:620px}.cimg img{width:100%;height:100%;object-fit:cover}
/* case detail */
.clb{width:196px;height:104px;background:#fff;border-radius:6px;padding:10px 12px;margin-top:10px}
.clb img{width:100%;height:100%;object-fit:contain}
.case-h1{font-size:clamp(38px,5.3vw,76px);line-height:1.1;margin-top:74px}
.cshot{margin-top:24px;background:var(--shot)}.cshot img{width:100%;height:auto}
.url{display:inline-block;font-size:14px;color:var(--muted);margin-top:40px;text-decoration:none}.url:hover{color:var(--accent);text-decoration:underline}
.pv .sub{max-width:none}
/* expanders */
.xp{margin-top:34px;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.xp>summary{list-style:none;cursor:pointer;display:flex;align-items:center;gap:14px;padding:22px 0;font-size:18px;font-weight:600}
.xp>summary::-webkit-details-marker{display:none}
.xp>summary::before{content:"+";display:inline-flex;align-items:center;justify-content:center;width:36px;height:36px;border-radius:50%;background:var(--accent);color:#fff;font-size:22px;font-weight:400;flex:none}
.xp[open]>summary::before{content:"–"}.xp>summary:hover{color:var(--accent)}
.prose{max-width:780px;padding:6px 0 40px}.prose h2{font-size:28px;margin:34px 0 10px;line-height:1.25}.prose p,.prose li{font-size:18px;color:var(--muted);line-height:1.6}.prose b{color:var(--ink)}.prose ul{padding-left:22px}
.fcat{padding:10px 0 20px}.fcat h3{font-size:24px;margin:28px 0 8px}
.fq{border-bottom:1px solid var(--line)}.fq summary{cursor:pointer;list-style:none;padding:16px 36px 16px 0;font-size:17px;position:relative}.fq summary::-webkit-details-marker{display:none}
.fq summary::after{content:"+";position:absolute;right:4px;top:13px;color:var(--accent);font-size:22px}.fq[open] summary::after{content:"–"}.fq summary:hover{color:var(--accent)}
.fq .fa{padding:0 0 18px;color:var(--muted);font-size:16px;line-height:1.6;max-width:820px}.fq .fa a{color:var(--accent)}
/* pricing */
.pk{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:28px;margin-top:30px}
.pkc{background:#fff;border-radius:10px;padding:36px 36px 32px;border:1px solid var(--line)}.pkc.pro{background:var(--lav);border-color:var(--lav)}
.pkc .k{font-size:13px;font-weight:600;letter-spacing:.04em;color:var(--accent)}.pkc .pr{font-size:50px;line-height:1.1;margin-top:14px}.pkc .mt{font-size:14px;color:var(--muted);margin-top:8px}
.pkc ul{list-style:none;padding:0;margin:24px 0 0;border-top:1px solid var(--line)}.pkc li{padding:11px 0;border-bottom:1px solid var(--line);font-size:16px}
.adds{display:flex;flex-wrap:wrap;gap:10px;margin-top:22px}.adds span{border:1px solid var(--line);border-radius:28px;padding:10px 18px;font-size:15px;background:#fff}
.note{font-size:18px;color:var(--muted);max-width:860px;margin:18px 0 0;line-height:1.4}
/* stats + video */
.stats{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:0 28px;margin-top:26px;border-top:1px solid var(--line)}
.stats div{padding:22px 0 24px;border-bottom:1px solid var(--line)}.stats b{display:block;font-size:50px;font-weight:400;line-height:1.1}.stats span{display:block;font-size:14px;color:var(--muted);margin-top:8px}
.vid{margin-top:30px;background:var(--ink);border-radius:10px;overflow:hidden;aspect-ratio:16/9}.vid video{width:100%;height:100%;display:block}
.vnote{font-size:13px;color:var(--muted);margin-top:14px}
@media (max-width:767px){.prose p,.prose li{font-size:15px}.prose h2{font-size:22px}.xp>summary{font-size:16px}.pk{grid-template-columns:1fr}.pkc{padding:26px 22px}.pkc .pr{font-size:38px}.stats{grid-template-columns:1fr 1fr;gap:0 18px}.stats b{font-size:34px}.stats span{font-size:12px}.fq summary{font-size:15px}.fq .fa{font-size:14px}}
@media (max-width:1199px){:root{--gut:32px}.row{grid-template-columns:60px 1fr 1fr}.hero .img{width:52%}.nav{gap:16px}.hd .btn{margin-left:12px;min-width:0}.cgrid{grid-template-columns:1fr 1fr}.art{grid-template-columns:40% 1fr;gap:32px}}
@media (max-width:980px){.nav,.hd .lng,.hd .btn{display:none}.mbtn{display:flex}}
@media (max-width:767px){:root{--gut:22px}body{font-size:15px}
 .hd .wrap{height:82px}.logo img{width:145px;height:32px}
 br.bd{display:none}
 .hero{height:auto;display:flex;flex-direction:column-reverse}.hero .img{position:relative;width:100%;max-width:none;height:400px;margin:40px 0 0}
 .hero .txt{padding-top:42px}.hero .h1{font-size:47px;margin-top:40px}.hero .sub{font-size:15px;margin-top:24px}
 .acts{margin-top:22px}.acts .btn{width:100%}.acts .lnk{display:none}
 .btn{min-height:50px;font-size:14px}.btn .ar{font-size:20px}
 .lab{font-size:11px}.h1{font-size:40px;line-height:1.1}.sub{font-size:15px;line-height:1.3}
 .ph .h1{margin-top:28px}.ph .fig{margin-top:30px;aspect-ratio:346/260}
 .h2{font-size:31px;line-height:1.25}.secgap{padding-top:44px}.sec .h2{margin-top:18px}
 .row{grid-template-columns:36px 1fr;padding:22px 0 26px}.row h3{font-size:22px}.row p{grid-column:2;font-size:14px;margin-top:12px;line-height:1.3}
 .grid{grid-template-columns:1fr;gap:34px;margin-top:30px}
 .lb{width:76px;height:54px;padding:10px 12px}.meta{gap:16px}.meta h3{font-size:16px}.meta span{font-size:11px;margin-top:4px}
 .filters{margin-top:34px;font-size:15px}
 .band{height:375px;margin-top:56px}.band .wrap{padding-top:38px}.band h2{font-size:36px}.band .btn{width:100%}
 .ft .wrap{grid-template-columns:1fr;padding:25px 0 30px}.ft nav{padding-top:14px;flex-wrap:wrap;gap:8px 20px}.ft .tag{margin-top:14px}
 .arts{gap:40px}.art{grid-template-columns:1fr;gap:0}.art h2{font-size:28px;margin-top:10px}.art p{font-size:15px;margin-top:12px}.art .go{margin-top:18px}
 .cgrid{grid-template-columns:1fr}.ccard{min-height:0;padding:32px 24px}.ccard .id{font-size:36px;margin-top:24px}.ccard .qr{width:180px;height:180px}.cimg{min-height:0;aspect-ratio:346/300}
 .ccard .btn{width:100%}
 .clb{width:136px;height:82px}.case-h1{font-size:38px;margin-top:40px}.url{font-size:12px;margin-top:22px}
}
@media (prefers-reduced-motion:reduce){*,*::before,*::after{animation:none!important;transition:none!important;scroll-behavior:auto!important}}